Gamma Minus activated 400 creators for their demo Rough Justice: ‘84
Product Launch
October 20, 2022
Lurkit launches global Creator Program with anticipated AAA game title Warhammer 40,000: Darktide
Swedish tech startup Lurkit announced today at Gamescom Asia that it is taking its newest gaming influencer marketing product, Creator Program, to the market. The first game to leverage Lurkit’s creator program is the highly anticipated Warhammer 40,000: Darktide. ‘Creator Program will be available for wider onboarding of game developers before the end of 2022.
Lurkit’s newest marketing product, Creator Program, is a one-stop shop for game developers and publishers to curate and grow their community of influencers throughout games' entire lifecycle.
“To retain players over a sustained period after the initial game release is the holy grail in game marketing and community management. Creating longevity of a game is one of the hardest things to work with for publishers. With our new Creator Program, we aim to make community curation workflows simpler, more cost-effective, and simply better.”, says Sam Niskanen, co-founder, and CEO of Lurkit.
The Creator Program development has been highly collaborative with a few of the top game developers in Europe. The launch is done with the game Warhammer 40.000: Darktide, one of the biggest game releases in November this year. The studio behind Darktide is the Stockholm-based developer and publisher Fatshark.
“We looked at all possible solutions in the market. While several solutions partly suited our needs, we were after something more bespoke and tailored to our needs - Lurkit delivered on that. Our Community Management program is now backed by an efficient, easy-to-use, and effective creator management platform. We are very impressed with the speed of development of a pretty complex and tall order. The outcome will be a creator program that suits game developers big and small, with a simple yet powerful set of functionalities required to market games at a global scale.”, says Jerome Ortmann, Director of Marketing & Communications at Fatshark
About Lurkit
Lurkit is a Swedish tech startup focused on gaming influencer marketing. The platform connects game developers and publishers with tens of thousands of content creators on Twitch and YouTube to market games and brands.
Our mission is to deliver the best ecosystem that connects all major stakeholders in gaming for commercial and creative growth. Lurkit is based in Linköping and Stockholm, Sweden, and currently employs 18 talents. Over 800 gaming companies, studios and publishers are using Lurkit’s platform.
For further information about Lurkit’s Creator Program, please contact:
Sam Niskanen, CEO and co-founder, +46 72 84 33 273, sam@lurkit.com
Stefan Backlund, CMO, +46 70 862 84 89, stefan@lurkit.com
Download the press kit for the Creator Program here.
Synergy
Learn how other publishers and studios leverage Lurkit’s services to increase reach, awareness, and sales while at the same time reducing their operational costs for their marketing and PR teams.